編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-806-105 | Google Inc. | Herman, Kerry ;Eisenmann, Thomas ;Eisenmann, Thomas | Competitive strategy | Managing the Global Enterprise( IB380921001 ) |
2 | 9-392-032 | Body Shop International | Bartlett, Christopher A.;Elderkin, Kenton W.;McQuade, Krista | General management | Managing the Global Enterprise( IB380921001 ) |
3 | 9-696-077 | Eli Lilly and Co.: Innovation in Diabetes Care | Christensen, Clayton M. | Operations management | Managing the Global Enterprise( IB380921001 ) |
4 | 9-694-023 | Southwest Airlines--1993 (A) | Heskett, James L.;Hallowell, Roger | Service management | Managing the Global Enterprise( IB380921001 ) |
5 | 9-104-048 | Hewlett-Packard-Compaq: The Merger Decision | Palepu, Krishna G.;Barnett, Jonathan | Other | Managing the Global Enterprise( IB380921001 ) |
6 | 9-702-442 | Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century | Yoffie, David B.;Wang, Yusi | Other | Managing the Global Enterprise( IB380921001 ) |
7 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Managing the Global Enterprise( IB380921001 ) |
8 | 9-704-430 | Wal-Mart Stores in 2003 | Ghemawat, Pankaj;Bradley, Stephen P.;Mark, Ken | Other | Managing the Global Enterprise( IB380921001 ) |
9 | 9-799-139 | Newell Co.: Corporate Strategy | Montgomery, Cynthia A.;Gordon, Elizabeth J. | Other | Managing the Global Enterprise( IB380921001 ) |
10 | 9-802-100 | NeoPets, Inc. | Eisenmann, Thomas R.;Kind, Liz | Other | Managing the Global Enterprise( IB380921001 ) |